The former New England Patriots QB and now current Tampa Bay QB posted a photo on Instagram Monday 10th that revealed he was launching, 199 Productions a content company focused on developing original premium content. This includes documentaries, feature films and television shows. The name 199 Productions comes from the 2000 NFL Draft where Brady was a sixth-round pick, 199 overall, out of the University of Michigan. Using that lowly ranking as motivation fueled the QB to become a six-time Super Bowl champion.
The company’s first project is Unseen Football. This documentary is described as a love letter to Brady’s sport with Endgame directors Joe and Athony Russo attached. The doc is described as a “fast-paced, incandescent big-screen 3D adventure documentary designed to take viewers into the invisible realms of football.”
“I’m excited to announce to the world the official launch of 199 Productions,” Brady wrote in the caption of his Instagram post. “When I was the 199th draft pick in 2000, I knew I needed to work hard every day to prove myself. Launching a production company is no different and I’m humbled to have the opportunity to partner with @therussobrothers, @agbofilms, and @gchopra on our first project ‘Unseen Football.’