As an early investor in Vitaminwater, and hitting pay dirt after it was sold to Coca-Cola for $4.1 billion in 2007, the two-time NBA All-Star has found his next potential investment hit with Kitu Super Coffee. He joins up with fellow celebrity investors including Patrick Schwarzenegger, who invested in 2018, and the Aaron Rodgers which invested in December 2019.
According to Forbes, Kitu Super Coffee was started by all-conference basketball player Jordan DeCicco in his dorm at Philadelphia University in 2015. After enlisting the help of brothers Jake and Jim, Super Coffee recorded $600,000 in sales over its first two years, while having products in Whole Foods, Target, Wegmans and Wawa retailers, and partnering with Compass Group, the largest contract food service provider in the world. Kitu Super Coffee, an organic ready-to-drink coffee beverage with zero sugar, 10 grams of protein and MCT oil—the latter can quickly be absorbed by the body and turned into energy.