A group of A-list pooch owners — including actor Chris Evans, late-night host Trevor Noah, NFL star Odell Beckham Jr. and talent agent Michael Ovitz — are among the backers of a new canine nutrition brand. The company, Jinx, sells kibble, dental chews and other treats containing ingredients such as real animal protein, probiotics and “natural superfoods,” according to its website.
It launched in 2020 and is sold at Petco, Target and even Bloomingdale’s. The new investors are in good company. Other A-listers who have ponied up funds in the healthy dog food brand include Will Smith, Halsey, Nas, Michael Strahan and Zachary Quinto. Evans rescued his pooch, a boxer mix named Dodger, in 2017 and has become known for posting adorable pics of him on Instagram.
The “Captain America” actor has even said he joined the social media app just to share pup photos, telling Jimmy Fallon, “I had too many good pictures of my dog. I was like, they’re being wasted in my phone. I need to put these somewhere.”