Veteran rapper Kid Cudi has turned entrepreneur to help artists boost their earnings by connecting directly with fans through a new app. The hitmaker has teamed up with screenwriter Ian Edelman and software engineer Jonathan Gray to unveil Encore, a new mobile-based platform aimed at providing better live music opportunities to fans. Cudi will serve as Encore’s chief creative officer to oversee its artistic vision. Gray, who worked as an early engineer for Facebook, has been named Encore’s CEO, while Edelman is president.
According to their press release, Encore offers an all-new format that encourages collaboration between artists and makes it easy for up-and-coming and established artists to manage and grow a direct relationship with their fans. Artists can drop new music, chat with fans and host live shows from anywhere in the world.
“The energy from a concert is undeniable, both for the fans and artists. I am excited to launch Encore to help bring the live music experience back to our fans. Encore is committed to empowering both established and new artists and delivering the best mobile music experience out there,” says Kid Cudi, who has also been enlisted to serve as Encore’s Chief Creative Officer, overseeing the company’s artistic vision. Earlier this year, Encore closed a $2 million Seed round led by global investment firm, Battery Ventures. General Partner Roger Lee will join the Board of Directors.