Indian celebrities are increasingly investing in startups, especially wellness and health startups. Amid the trend, Men’s Indian cricket team captain Virat Kohli has joined global wellness startup Hyperice as athlete-investor and global brand ambassador.
Talking about his foray into wellness, Kohli said, “As athletes, the way we train and compete defines us. Hyperice has provided me with a suite of innovative products that have continuously helped me optimize my performance and recovery, so it was a no-brainer for me to join the team as both an investor and ambassador. Hyperice is on a mission to help people move better around the world, and I look forward to helping tell their story in my home country of India and beyond.”
The US-based startup that plans to expand in India with Kohli on board, was launched in 2010 by Anthony Katz who has worked with many professional athletes and teams and started his venture around performance recovery technology. The company also counts tennis player Naomi Osaka, footballer Erling Haaland and NBA player Ja Morant, among its athlete-investors who, too, are brand ambassadors.
Currently present in the US, France, the UK, Italy, Spain, Germany and Portugal, Hyperice plans expansion in India. Virat Kohli will work collaboratively with the wellness and recovery startup to further accelerate the wellness category in the country.