Plano-based digital fitness systems company OxeFit has announced new funding from backers including PGA golfer Dustin Johnson and Los Angeles Rams cornerback Jalen Ramsey.
While not disclosing the specific amount, OxeFit said the new funding brings its total to more than $35 million, following a $12.5 million Series A round led by Plano- and Florida-based Lydia Partners last February. With the new funding, Johnson and Ramsey join a list of other celebrity athletes backing OxeFit, including current and former Dallas Cowboys players Dak Prescott, Jason Witten, Dez Bryant, and Blake Jarwin.
Combining artificial intelligence and robotics, OxeFit’s tech offers users different strength training and cardio workout options. In addition to providing workout video content, the company’s software is able to track user motions to provide feedback, customize training, and track fitness goals.