The Detroit Pistons of the NBA announced last week that the organization is hiring rapper Big Sean to be something called the Creative Director of Innovation. In his new capacity, he “will provide creative counsel and strategic guidance on a variety of Pistons off-the-court initiatives, including team merchandise design, in-game experience, co-branded community, and social responsibility activation, and more,” according to the Detroit Pistons’ website.
Big Sean’s musical roots and identity have strongly revolved around representing the city of Detroit since the beginning of his career, including having release one album named after his hometown. Big Sean joins other artists like Drake as someone working with an NBA team in an official capacity. Canadian rapper Drake has been a “global ambassador” for the Toronto Raptors since 2013, with his presence as a non-playing face of the franchise. Drake’s influence has made its way into the team’s activities, with Toronto hosting theme nights with Drake’s fashion label, October’s Very Own.
“It’s a dream come true and a real honor to get to work with the iconic Detroit Pistons,” said Big Sean. “I grew up in the city, which naturally made me a fan of the Bad Boys. I would later have a Grant Hill poster on my wall and then, against all odds, would watch the ’04 Pistons go on to win the Championship, inspiring the whole city of Detroit. I look forward to creatively finding new ways to contribute to their legacy and continue their dedication to the community through sports, art, and, of course, music.”