DJ Khaled is adding “another one” to his résumé. The We The Best rap adn hip hop mogul is invading the health and wellness space with the launch of his untitled CBD company in partnership with CBD manufacturer Endexx Corporation. Apparently the move was inspired by Khaled’s “personal wellness journey,” as CBD became part of his daily routine and the company will launch a lifestyle line of hemp-derived products in early 2021.
“As a father, an entrepreneur, a music exec and visionary I am blessed with daily inspiration, a drive to work hard and a passion for success,” Khaled told Rolling Stone and announced via Instagram. “CBD has become a part of my daily routine and allows me to focus myself and my energies, while striving to better myself every day.”
DJ Khaled is launching a new CBD company in partnership with CBD manufacturer Endexx Corporation. Endexx is responsible for a number of CBD products including oils, capsules, and topicals.
The Major Key star is the latest artist to get involved in a cannabis-related venture. In October, JAY-Z launched MONOGRAM, his recently-launched cannabis brand which consists of pre-rolled blunts. Also, Rap artist T.I. is backing Georgia-based cannabis company Harvest Connect LLC by becoming an investor and equity partner in the company. In addition to investing in the company, T.I. is planning to start marketing his own line of cannabis sometime in 2021.