Dua Lipa invests in London-based beauty brand Dizziak

London-born Dua Lipa has invested in hair and body care brand Dizziak, she shared in an Instagram post. The financial terms were not disclosed.

“London girls do it best! Dizziak is in a category all of their own, and I am so thrilled to be an investor in their journey,” Lipa posted on Instagram.

“When I was first introduced to Loretta and the brand in London, I was drawn to her ethos of making healthy haircare products accessible to people of all hair types. I love the story, love Loretta, love the brand and the products and think you will too!”

Founder Loretta De Feo launched the vegan brand in 2018. Disappointment with commercial hair products led her to create her own conditioner and test it among friends.

Ms De Feo launched with a direct-to-consumer approach but soon entered into partnerships with stockists such as Selfridges, Liberty and Cult Beauty.

“Dua discovered the brand after using it,” Ms De Feo told WWD magazine. “She is fresh and she has got strong opinions that she is not afraid to voice. She says London to me, and Dizziak is rooted in London with universal appeal.”

Lipa, 27, had a net worth of £47.2 million ($52.7m) in 2021, according to the UK’s Daily Mail newspaper.

She began modelling as a teenager, while also uploading her songs to SoundCloud and YouTube. Since signing to Warner Bros Records, the English singer-songwriter has had three number one tracks in the UK, including 2018’s One Kiss with Calvin Harris.

The Grammy winner has sold the equivalent of 30.2 million albums, according to music analysis website Chartmasters.

Outside of music, Lipa endorsed brands such as Yves Saint Laurent fragrances and Evian Water. She has also collaborated on fashion lines for Pepe Jeans and Puma.

Dizziak is her first private equity investment, according to business information platform Crunchbase.