Dwayne Johnson Launches New Energy Drink Zoa

Dwayne “The Rock” Johnson, business partner Dany Garcia and others have signed an exclusive distribution deal with Molson Coors Beverage. Zoa, a nonalcoholic energy drink, is expected to begin rolling out in March and go nationwide through the Spring. Johnson said he and his partners took 18 months to create Zoa.

“I’m very passionate about Zoa. I’m humbled and grateful for the opportunity to serve our eager consumers with Zoa..,” said Johnson. “My co-founders and I spent the last 18 months formulating this healthy and great tasting product that we could all use now more than ever.”

“Ensuring we packed it with the critical vitamins and immune support we ourselves consume daily. Zoa is the world’s first and only healthy energy drink that contains our unique combination of 100% vitamin C, 100% vitamins B3, B5, B6, and B12, and vitamin D, along with other vital ingredients.

Johnson continued: “Zoa includes a host of nutrients that work to support our immune systems and provide us with a healthy dose of the caffeinated edge we need for focus, balance and success throughout our day. It’s truly our privilege to bring it to market for consumers to enjoy.”

Zoa is made with ingredients like turmeric, camu camu and acerola cherry. Acerola cherry is a key ingredient in another Molson Coors product, Vizzy hard seltzer, which does contain alcohol. Zoa has caffeine, which Molson Coors says comes from green tea and unroasted coffee beans.

This is Molson Coors’ first energy drink, and part of the company’s effort to expand beyond beer. Other Molson Coors brands include Blue Moon, Carling, and the namesake Molson and Coors brands. In addition to energy drinks, Molson Coors is venturing into other nonalcoholic areas like beverages made with CBD.