Dwyane Wade and Gabrielle Union Launch Baby Skincare Company Proudly

Dwyane Wade and Gabrielle Union have become parenting goals with their cute videos of Kaavia aka “Shady Baby” on Instagram and the admirable way they support their transgender child Zaya.
Now the dynamic duo has launched a baby skincare line called Proudly, a “first-of-its-kind sustainable baby care brand” that focuses on melanated skin tones.


“We’re so excited to officially announce our new baby company, Proudly. As we continue to work on new endeavors together, our goal is to always center our work around being the change we want to see while championing diversity, equity and inclusion,” the couple said in a statement.

@ProudlyCo’s Instagram account is parked in social media, in preparation of content additions. The brand is described as “an everyday baby care line created specifically for melanated skin tones.”

Taking an Internet trip to the website, proudlycompany.com, leads to a message informing visitors that a Proudly launch will occur in the future. The Wades are keeping many details under wraps, but teasers are being dropping around the Internet, here and there.