NBA superstar James Harden is a new investor in luxury retailer Saks, the parties announced on Monday.
Harden purchased a minority stake and will become a member of the Saks’ board, where he’ll advise on growing “high-potential consumer brands” and help expand its e-commerce platform, according to the announcement. Terms of Harden’s investment were not made available.
“I am honored to join the Saks board and to be a part of a company that is paving the future of luxury retail,” Harden said in a statement. “This is an exciting opportunity for me to combine two of my personal passions – a love of fashion and teaming up with brands that have the potential to lead while making an impact on the communities they serve.”
Harden, a star on the Brooklyn Nets, is one of the more fashionable players in the NBA and has garnered a following among the league’s younger fans via social media partnerships. Harden, 31, is in good position to leverage his cultural influence, name, image and likeness to drive new business to Saks and help launch clothing brands. Saks already carries a Harden-inspired jacket, the “Burberry Harden Zip-Up Shirt Jacket,” which retails for $800.
Harden has previously made investments in beverage company BodyArmor, personal hygiene company Art of Sport, and Major League Soccer’s and the National Women’s Soccer League’s Houston franchises.