Jay-Z and Novak Djokovic team up with Climbr

Jay-Z and Novak Djokovic have reportedly invested in a new fitness start-up. The rapper – worth $1 billion and Djokovic, the world number one tennis player, who has a $220 million fortune, are said to be investing in CLMBR which is a rival for fitness platform Peloton, who Jay-Z’s wife Beyonce has recently partnered with.

CLMBR is an ergonomic and innovative vertical climbing machine. It’s the first vertical climber to feature a large-format touch display with on-demand, instructor-led classes. The patent-pending design has a high-quality build, minimal level of required maintenance, and features an integrated audio system that can fill an entire room with sound, enhancing excitement for the user. It also offers a state-of-the-art companion app to display key metrics, including vertical feet climbed and workout targets reached. The company’s at-home climbing machine is expected to be launched early next year.

“Vertical climbing has been known to be an incredibly efficient total body workout without impact. In addition, it puts your body in a neutral spine alignment, which is important for me as an athlete. The on-demand classes and programmatic workouts are a huge bonus! I’m excited to be part of this team and look forward to sharing this fun and powerful workout with the world,” said Novak Djokovic.

Jay-Z’s investment in CLMBR through his Marcy Venture Partners firm comes one week after his wife, Beyonce, announced a partnership with indoor cycling platform Peloton to create a series of themed workouts for students during Homecoming season. The 39-year-old music icon’s classes will celebrate Homecoming season – an celebration for students at Historically Black Colleges and Universities (HBCUs) which takes place in the Autumn and pays tribute to history and traditions.