Music legend and business mogul Jay-Z just helped vegan cheese brand Misha’s Kind Foods raise a $3 million seed investment round. Jay-Z invested in the brand through his firm Marcy Venture Partners (MVP), and the round also received participation from NBA all-star Chris Paul and branding firm Lisa Shamus & Partners. Founded in 2018 by Chef Ian Martin and Aaron Bullock, Misha’s makes vegan cheese spreads using its own cashew and almond milk blends that are flavored with herbs and spices. Misha’s will use the investment to develop new products, expand its team, and grow its retail footprint.
Currently, Misha’s offers vegan cheese spreads in eight flavors, including straightforward creations such as Smoked Cheddar, Black Truffle, and Ricotta, along with more unique offerings such as Seven Point Five (flavored with jalapeño, habanero, and strawberries); Lox (made with dill, capers, and roasted carrots); and French Connection (which features herbs de Provence, grains of paradise, and black olives). All of Misha’s spreads retail between $8 and $10 per 8-ounce container.
In 2019, through MVP, Jay-Z helped Impossible Foods raise a $300 million and led a $1 million investment round in Partake Foods, a vegan cookie brand created by former Coca-Cola executive Denise Woodward. Through his entertainment agency Roc Nation, Jay-Z is also an investor in vegan oat milk brand Oatly, which also counts media mogul Oprah Winfrey, actress Natalie Portman, and many others as investors. To help support the mission of eliminating the need for factory farmed chickens, Jay-Z also participated in a $50 million investment raised in June by SIMULATE, parent company of vegan chicken brand NUGGS.