Jeep And Ram Partner With Bono’s Charity RED for special-edition vehicles

Jeep, Ram Trucks and Fiat are partnering with U2 frontman Bono’s (RED) organization to offer special-edition vehicles, aimed at raising more than $4 million to fight against health crises. Money from the sale of the vehicles will support the Global Fund, which began operations in 2002 to end the epidemics of HIV/AIDS, tuberculosis and malaria. It has since expanded to include aid for the coronavirus pandemic.

The vehicles will include ”(RED)” editions of the Jeep Compass and Renegade small SUVs, Ram 1500 pickup among other models. The Jeep Compass and Fiat 500 are red in the color of the (RED) organization’s logo. The Ram 1500 is black with red badging and accents. All of the vehicles feature other red characteristics and special (RED) badging.

The tie-up is the latest for (RED), which has formerly partnered with Amazon, Apple, Beats and Starbucks. It also adds to the list of collaborations for Olivier Francois, chief marketing officer of the company, formerly Fiat Chrysler and maker of Jeep, Ram and Fiat vehicles. He has become known for convincing brands such as Gucci and celebrities like Eminem, Bill Murray and Bruce Springsteen to partner or advertise for the automaker.

Bono, co-founder of (RED), called the partnership with the automaker “a power shot in the arm” for the organization’s “fight against pandemics and the complacency that fuels them.”