Per reporting by Bloomberg, The Honest Company is preparing to go public at an estimated valuation of $2 Billion. Launched in 2012, The Honest Company has found huge success and a tremendously loyal following in moms as a natural baby and beauty brand and sells its products online and through 32,000 retail locations. Started out of concern for her new baby’s health and desire for all-natural products, actress Jessica Alba set out to create a business so that families everywhere could have safe and transparent products at home for both mom and baby. From prenatal vitamins to moisturizers to nipple balm, Honest has done just about it all.
Bloomberg has reported that Honest is preparing to file confidentially with the Securities and Exchange Commission for the IPO as soon as Friday. “As we continue pursuing our mission to inspire everyone to love living consciously, we regularly explore all various financial strategies and options,” an Honest spokeswoman told Bloomberg. Additionally, Bloomberg reported that Honest could seek a $2 billion valuation — transforming Alba’s company into an empire.
Honest also focuses heavily on the environment and sustainability. “When I founded the company, it was definitely around putting people’s health and wellness first, and then, of course, thinking about everything that goes down the drain and making sure that wouldn’t poison our waterways and ocean,” Alba tells Good Housekeeping, noting that millions of plastic bottles go to our landfills every year. “But then the last big piece of the puzzle is finding a packaging solution that’s more sustainable, and I’m really proud that we’ve been able to do that.”