Justin Timberlake, Chris Paul, Natalie Portman And Other Celebs Back Indoor Farming Start Up Bowery

US singer-songwriter Justin Timberlake attends the 2019 Songwriters Hall Of Fame Gala at The New York Marriott Marquis on June 13, 2019 in New York City. (Photo by Angela Weiss / AFP) (Photo credit should read ANGELA WEISS/AFP/Getty Images)

New York City-based vertical farming startup Bowery Farming this week has announced a $300 million Series C. The round, which brings its total funding north of $472 million, values the company at $2.3 billion. Celebrity investors, including Lewis Hamilton, Chris Paul, Natalie Portman, José Andrés and Justin Timberlake joined institutional firms Fidelity Investments, GV (formerly Google Ventures), General Catalyst, GGV Capital, Temasek and Groupe Artémis.

The funding comes as Bowery has experienced some impressive real-world growth, touting a 750% increase in availability since January of last year. If anything, the company appears to have thrived during the pandemic. Its vertically farmed produce is now available in 850 grocery stores, including big-name chains like Albertsons (incl. Safeway and Acme), Giant Food, Walmart and Whole Foods.

The company says the massive windfall will go toward expanding its indoor farms to additional locations in the United States, as well as investing in headcount and R&D. Included in the former is a new site located in an industrial area in Bethlehem, Pennsylvania, which Bowery says will be its largest to date.