Kevin Durant Earns $35 Million From Endorsement Deals

Kevin Durant is probably one of the best players in the NBA right now, and he’s also likely going to end up in the NBA Hall of Fame. Like any great athlete, Durant is ridiculously rich thanks to his contract and the many endorsement deals that he’s signed up for. Here’s a look at Kevin Durant’s net worth, current contract, and how he makes more than $35 million a year from at least seven endorsement deals.

Kevin Durant is one of the best-paid players in the NBA and has earned over $300 million so far. He’s currently in a four-year contract with the Brooklyn Nets that’s worth just shy of $200 million. This deal will last until the 2025 to 2026 season, and when it ends, it’ll mean that Durant will have earned over $500 million from just playing ball.

However, that’s not his only source of income. According to Sports Khabri, Durant earns about $35 million yearly from sponsorships and endorsement deals. While the details of every deal aren’t public, Durant has nonetheless signed up for quite a few deals.

Nike and the NBA go hand in hand like peanut butter and jelly, so it’s no surprise that Kevin Durant’s biggest deal, in terms of value, is with Nike. According to Sports Khabri, KD has a 10-year contract with Nike right now valued at $300 million. There’s also a retirement package valued at $50 million as part of the deal.

This isn’t even Durant’s first deal with Nike, as his first shoe, the KD 1, was released in 2009. All said and done, this Nike deal makes Durant about $26 million a year, representing the bulk of the money he makes from endorsement deals.

Video Games/Alaska Air/Beats By Dre/Gatorade

Another deal that Kevin Durant is part of is with 2K Games, which makes the NBA 2K franchise of games. It’s unknown how much this deal is worth, but KD has been the face of those games, along with many other NBA players, for a while now.

In 2017, Kevin Durant teamed up with Alaska Air Group to support youth programs in the San Francisco Bay Area. While it’s not known how much this deal is worth, it is known that Durant became an adviser to the CEO of Alaska Airlines, which is owned by Alaska Air Group.

Just like with 2K games, Beats by Dre are the official headphones of the NBA. Like many other big-name players, Kevin Durant is one of the stars who work with Beats in its ad campaigns.

Gatorade is another company that works with athletes, so it’s no surprise that it worked with Durant, too. KD appeared in a Gatorade commercial back in 2013, according to Sports Khabri, though it’s not clear how lucrative this deal was.


Another old endorsement deal happened during Kevin Durant’s time with the Oklahoma City Thunder. This deal was signed in 2016, and he became the global NBA spokesperson for the whole company. Panini sold exclusive autographed trading cards and other memorabilia featuring Durant during this deal.

One of Kevin Durant’s oldest endorsements from back in the day is Sprint. It’s not clear how much Durant earned from this deal, but he was part of a Sprint ad campaign back in 2012.