BrightFox the enhanced hydration beverage, announced today capital venture firm Hartbeat Ventures has invested in the company, known for their diverse interests with focuses on media, technology & lifestyle and led by world- renowned Actor and Comedian Kevin Hart. Since launching in 2019, BrightFox has fast become the leading category-defining hydrator designed to provide the highest electrolytes with zero compromise through a scientifically formulated mix of vitamins, minerals and antioxidants.
“We invested in BrightFox because we immediately connected to the product; we believe the health and hydration benefits are the way of the future in beverage,” said Hart.
BrightFox leads with key differentiators within an otherwise broad hydration category. The beverage contains the highest electrolytes of any beverage in the world today with zero calories, zero sugar, zero sweeteners, zero stimulants, zero colors, and zero preservatives– attributes which set BrightFox apart from any other hydrators on the market currently. Packaged in a resealable aluminum bottle, BrightFox also addresses the ever relevant and important issues of tackling packaging waste and promoting a circular economy.