Comedian Kevin Hart has taken an equity stake in sports nutrition-maker Nutrabolt, and will also be a brand ambassador for the company’s C4 products and will work to expand its presence partially through exclusive content. Financial terms were not provided.
In an interview with CNBC, Hart said the opportunity to take this stake came naturally because he uses C4 products daily. The brand focuses mainly on pre-workout products and energy drinks.
“This isn’t a promo opportunity,” Hart said. “This isn’t just an ambassador play. This isn’t one foot in, one foot out. This is really about merging my real lifestyle with a product that I genuinely use.
Coming off Black History Month, Hart said he wants to inspire more Black people to learn the world of business and taking ownership. “When you talk about us as Black men, we don’t get the world of business and money taught to us,” Hart added. “It’s something that has to be figured out. It’s not in our public school systems. It’s not in our neighborhoods. Financial education just isn’t given to us.”