Apparently, Kanye West’s latest business endeavor will be a tech line. According to court documents obtained by TMZ, West’s company Mascott Holdings, Inc. filed a trademark application on September 21, asking to use the “Donda” brand on a line of tech products. Specifically, the name will be plastered on portable speakers, laptops, and professional sound systems. (Donda is the name of West’s late mother, and also the title of his latest album.)
The entrepreneur also incorporate smart accessories into the Donda brand, such as watches, glasses, and activity trackers, as well as laptop covers. So far, there is no information on whether Kanye’s trademark application has been approved yet. But should the request be successful, it may be turn into a (yet another) lucrative business for the rapper.
What’s certain, though, is that the rapper has been busy expanding his ever-growing empire. As reported by Celebrity Business Journal recently, West’s company also filed a trademark application for a homeware line in September, with plans to use the rapper’s likeness on items such as blankets, wall decor, towels, shower curtains, and more.