Mark Wahlberg Adds StreetTrend LLC and its P448 Sneaker Brand To His Business Investments

StreetTrend LLC, one of the fastest-growing footwear and apparel companies in the streetwear fashion sector, announced today that Mark Wahlberg has become a strategic investor in the company which includes the P448 sneaker brand, having taken a significant minority financial stake in the business.

Mr. Wahlberg joins the two original investment partners who launched StreetTrend, LLC in 2017 – Founder and CEO Wayne Kulkin (formerly CEO of Stuart Weitzman) and the international financial services firm Hilco Global, a longtime brand investor run by Jeffrey B. Hecktman – CEO and Founder.

StreetTrend LLC designs, manufactures, distributes, and sells several footwear brands including P448 sneakers at retail locations and direct to consumer at www.P448.com. “I am very excited to have Mark as a partner and love his view on life. Besides his successes in entertainment, he is a brilliant entrepreneur and an engaged investor. We look forward to collaborating with Mark as we continue to grow the business,” said Wayne Kulkin, CEO of StreetTrend LLC.

Mr. Wahlberg joins the two original investment partners who launched StreetTrend, LLC in 2017 – Founder and CEO Wayne Kulkin (formerly CEO of Stuart Weitzman) and the international financial services firm Hilco Global, a longtime brand investor run by Jeffrey B. Hecktman – CEO and Founder. In 2020, Karen Katz was added to the team as Non-Executive Chairman of the StreetTrend Board. Ms. Katz previously served as President & CEO of Neiman Marcus Group LTD LLC and has since been seated on several boards, including Under Armour and Humana.

Wahlberg adds StreetTrend LLC and its P448 brand to his growing list of business ventures and brand investments. These include a clothing line – Municipal, a tequila company – Flecha Azul, a fitness chain – F45, a restaurant chain – Wahlburgers, and his film production company – Unrealistic Ideas.