Power Plate, a whole body vibration training equipment company based out of Northbrook, IL announced that Mark Wahlberg has come on board the company both an investor in parent company, Performance Health Systems, and brand ambassador for Power Plate. One of the most fitness-oriented of Hollywood’s A-list leading men, Wahlberg has been a steadfast Power Plate user for 15 years, with vibration training playing a central role in his ongoing personal training and wellness-focused lifestyle.
“The fact that Power Plate has been relatively unknown for so long surprised me,” said Wahlberg. “I’ve been a satisfied customer for over a decade, so I decided to get involved in spreading awareness about their game-changing products.”
For Wahlberg, Power Plate is the latest addition to an investment portfolio that includes other fitness-oriented brands and ventures that the actor discovered through his own personal use, including F45, a rapidly growing franchise of gyms focused on small-group functional training programs, Performance-Inspired, a provider of all-natural nutritional products and Municipal sport utility gear. The inherent synergies between these companies represent a host of potential strategic partnerships and mutually beneficial collaborations for Power Plate.