Pitbull is investing some of the money he has made from his rap career into one of America’s most popular sports. Last week, Pitbull (born Armando Christian Pérez) revealed he is the co-owner of Trackhouse Racing Group, which sponsors the sport’s only Mexican driver, Daniel Suarez. The rapper and entrepreneur announced his investment in NASCAR’s Trackhouse Racing team online, with his song “I Believe That We Will Win” coursing underneath the announcement video.
“As soon as I met Justin, (team president) Ty Norris and Daniel, we were on the same page,” Pitbull said in a statement. “They welcomed me aboard, and now we’re going to show the world NASCAR is not only a sport but it’s a culture.”
Trackhouse is in its infancy as a NASCAR team and is set to debut the No. 99 car and driver Daniel Suarez in the 2021 Daytona 500, which is scheduled next month on Valentine’s Day. Suarez is a trail-blazer among Mexican-born stock car drivers, which makes the Miami-born Pitbull, an activist in the Latinx community, a logical match for Trackhouse. Not only will Pitbull serve as an executive partner for Trackhouse, he will be the team’s brand and philanthropic ambassador as well. Pitbull brings a variety of big-name sponsors to the table. Money aside, the new partnership will also launch an innovative racing-themed STEM curriculum within the SLAM! (Sports Leadership Arts and Management) inner-city charter schools, which Pitbull helped establish seven years ago.
This development continues to follow in the path of a more diverse NASCAR landscape. After Bubba Wallace rose to prominence in 2020, Michael Jordan and Denny Hamlin announced the formation of their own team, while Trackhouse adds a Latinx-owned team with a native Mexican driver to the mix for 2021 as well.