One of the actor’s favorite past times is playing Call of Duty, so much so that he wanted to take his passion for gaming to the next level.
According to Forbes, Jordan wanted to get in on the E-Sports boom and was introduced about a year ago to Andbox, the company that owns the Call of Duty League’s New York Subliners and Overwatch League’s New York Excelsior. Andbox co-founder Scott Wilpon is a partner of Sterling Equities whose relative Jeff owns the New York Mets. A New York-based company appealed to Jordan, who grew up in nearby Newark, N.J. In late December 2019 Jordan finalized a partnership and a sizeable undisclosed investment in the New York Subliners.
Another famous Michael Jordan jumped at investing in e-sports as well. Back in Oct 2018, the NBA great invested in aXiomatic Gaming as part of a $26 million round of Series B funding. For Jordan, who invested though his family office, it was his first step into the digital sports world as he looks to diversify his sports brand investments. Founded in 2015, aXiomatic’s aims to establish holdings in esports through strategic partnerships, investments and acquisitions. The company connects esports groups with venues, technologies, media content, distribution partners and investment capital.