On November 10, Migos member and award-winning artist, songwriter, athlete and entertainer Quavo announced his newly inked business deal with sportswear brand Legends, acquiring a minority stake in the company that includes former professional athletes and investors like Steve Nash, Baker Mayfield, Matt Barnes, and Willie McGinest. The undisclosed minority stake helps diversify the Quavo’s portfolio and business. Legends is a sportswear brand based in Los Angeles, California blending streetwear style with high performance apparel. With a focus on catering to the modern athlete seeking all-day comfort and style from their performance gear, Legends is emerging as a disruptor in the direct-to-consumer athleisure space.
Legends is led by founder and CEO Scott Hochstadt, who has worked as a grassroots brand builder for more than 20 years, consulting for some of the biggest brands in athletic apparel, and built the largest grassroots lacrosse brands in the US. Since launching Legends in 2018, he has partnered with brands and celebrities such as The Brooklyn Nets, The New England Patriots, the NBPA, Mamba Sports Academy and 2019 Golden Foot Award winner Luka Modric. “Quavo is the perfect fit for the LEGENDS brand based on his background in both sports and entertainment, and as a trendsetter in the fashion and pop culture worlds” said Hochstadt. “We’ve enjoyed a great relationship with Quavo for almost two years, and are excited to officially welcome into the Legends family of investors.”
According to Complex, the Migos rapper said, “I’m excited to officially be a part of the Legends family. “Legends is about striving to be the best no matter what it takes, fighting to get to the top. The team is already shaking up the game with performance gear that fits the look and lifestyle of the new age athlete. Now we’ll take it to the next level.”
Legends shared the news with a post on Instagram. “Since 2018, we’ve worked with Quavo to merge culture and sports through product creation, building youth athletic programs, and hosting philanthropic events,” the caption reads. “Together, we’ll continue to introduce high-quality performance apparel that helps the next generation of athletes look and feel good on and off the court. We’re just getting started.”
As part of the deal, Huncho x Legends was launched as a limited edition collection designed by Quavo. As celebration of the investment deal, Quavo sent an exclusive kit of Quavo x Legends gear to his celebrity friends, including Pharrell, Justin Bieber, Post Malone, and his fellow Migos members Offset and Takeoff.