Start-up financial tech company Goalsetter has raised $3.9 million in a seed round that includes top National Basketball Association stars and the billionaire chairman of investment firm Vista Equity Partners, Robert F. Smith. The Brooklyn Nets’ Kevin Durant and Phoenix Suns guard Chris Paul are investors. Joining them is former NBA player Baron Davis, ex-New York Yankees pitcher C.C. Sabathia. The company said the funds would be used to expand its mobile application platform and accelerate subscriber growth.
Goalsetter is a mobile banking app that allows peer-to-peer transactions. Users can also put funds on banking cards for purchases. Tanya Van Court, founder and CEO of Goalsetter, a former Nickelodeon executive, said the Goalsetter’s uniqueness centers around financial literacy, especially among Black youth.
In an interview with CNBC on Friday, Tanya said the firm has other corporate partnerships that will be revealed this year. She added that the firm will announce a unique initiative to help promote the app near February’s Black History Month.
Incidentally, Goalsetter and Tanya appeared on CNBC’s Shark Tank show in Season 10. Tanya went into the Tank seeking an investment of $200,000 in exchange for four percent equity. The Sharks (Lori Greiner, Daymond John, Mark Cuban, Kevin O’Leary and guest Shark Jamie Siminoff) generally liked the concept of teaching kids financial responsibility. Only Kevin (Mr. Wonderful) offered Tanya $200,000 for 25 percent. After he rejected her counter offer of 8 percent equity, Tanya left the Tank without a deal.