Less than two seasons into his NBA career, a new signature line of shoes from Zion Williamson and Jordan Brand was unveiled Tuesday. The Zion 1, Williamson’s first signature shoe with Jordan Brand, was designed for the transcendent athletic possibility of the power forward’s game.
Williamson signed with Jordan Brand in July of 2019. Not long after, the work on his shoe began, adding to a signature roster that included the likes of Carmelo Anthony, Chris Paul and Russell Westbrook.
The shoes feature full-length Air Strobel cushioning, are light, stable and strong. The shoes will come in four different color variations to start. The Jordan Zion 1 Black/White/Metallic Gold shoe will go on sale beginning April 23 with a retail price of $120.
The launch of Zion Williamson signature shoes is coming after Vanessa Bryant and the Kobe Bryant estate chose not to renew their deal with Nike that expired in mid-April. Speculation is that the Bryant estate was frustrated with Nike limiting the availability of products during his retirement and after his death in 2020. A lack of availability of Kobe shoes in kids’ sizes was also cited as a factor in the decision.
The Bryant estate could choose to sign a deal with a rival company like Under Armour. Bryant told ESPN the Kobe Bryant estate owns the rights to the “Mamba” logo.