Jake Paul’s Sports Betting Startup, Betr Lands $50M Investment 
LeBron James LRMR Ventures Has Invested In Cannon Bicycles 
Sacramento Kings, 50 Cent Announce Multi-Year Partnership 
From Matt Damon to Gwyneth Paltrow: Celebrities Who Promoted Crypto Now Paying For It In Popularity 
KEVIN DURANT JOINS OTHER INVESTORS TO FUND PREMIER LACROSSE LEAGUE 
JJ Watt among celebrity investors in Non Alcoholic Beer Brand
Connecticut-based Athletic Brewing Co. produces only nonalcoholic (NA) beer and has announced a commanding list of high-profile backers. It includes...
Carrie Underwood Takes Equity Stake in Sports Drink Maker Bodyarmor
Sports drink maker Bodyarmor announced on Monday that seven-time Grammy award winning singer Carrie Underwood will be its first celebrity...
Dwayne Johnson Launches New Energy Drink Zoa
Dwayne “The Rock” Johnson, business partner Dany Garcia and others have signed an exclusive distribution deal with Molson Coors Beverage....
Rihanna, Jay-Z Bulk Up on Cookie Brand Partake Foods
Black female-founded snack company Partake Foods is starting the new year on solid financial ground. According to Forbes, the food...
Rapper Lil Baby Helps Launch Dog Breeding Company
Grammy-nominated rapper Lil Baby thinks like an entrepreneur. The Atlanta-based hip-hop star is reportedly responsible for helping a close friend...
Inside Michael Jordan’s Ultra Private Golf Club
Sometime in late 2019, Michael Jordan quietly opened his first (so far) private golf club. It’s called Grove XXIII, in...
LeBron James Mulling The Idea Of Buying WNBA Team
NBA star LeBron James suggested he is interested in buying the professional women's basketball team Sen. Kelly Loeffler (R-Ga.) owns....
Master P wants to make Allen Iverson the face of Reebok
Last week news broke that Reebok is up for sale by parent company Adidas Group, and that rapper Master P...
Chip & Joanna Gaines Finally launch Magnolia Network
With the launch of Discovery Plus yesterday, America's sweethearts and former Fixer Upper reality television stars Chip and Joanna Gaines...
Jerry Rice’s energy drink, G.O.A.T Fuel, partners with GNC
G.O.A.T. Fuel, an energy drink co-founded by NFL Hall of Famer Jerry Rice, has developed a new retail-partnership with GNC....