Pharrell, whose complete names is Pharrell Lanscilo Williams, musician, record producer, songwriter, singer, fashion designer and entrepreneur has teamed up to break ground on his latest business move. His latest venture is opening up a South Beach Hotel ‘The Goodtime’ with Miami nightlife king David Grutman.
The project has been three years in the making now, with delays stemming from the COVID-19 pandemic. According to a new interview the pair did with Ocean Drive magazine however, the pandemic proved to ultimately be in their best interest.
“The Goodtime will light up this community,” the Neptunes producer promised. “People are going to be inspired by what we’re doing here. It will be good energy, good vibrations, good space and, of course, a good time.”
As the name suggests, Grutman explained the hotel will be a vibrant experience. “Pharrell said to me, ‘I think we should name it The Goodtime as one word—and really change the narrative,’” he said. “That’s been our whole vision for everything we’re doing. [In recent years], Washington Avenue has not been thought of as the star. We want to change that—this won’t be a place to just lay your head.”