Rapper Lil Yachty has partnered up with former football player Terrell Owens to invest in an emerging sports nutrition brand called PlantFuel®. The goal is for them to shift how supplements are viewed by a younger fanbase and will be on the market in September. This health and wellness market is prime for the cool kids to come in and make noise. In fact, leading retail stores are banking on PlantFuel, and the brand’s celebrity investors, to score in the fall.
According to Lil Yachty, this company is making investment fun for him. He said, “I’m super excited about my new venture with PlantFuel. It’s brands like PlantFuel that inspire and allow me to stay actively involved creatively beyond just investing.” Scoop Investments is Lil Yachty’s VC fund that was set up by his music manager and advertising exec, Adam Kluger. The two of them connected with Bhad Bhabie to pump money into ‘Lox Club’ in June 2021. The Quality Control artist plans to add one more business deal to Scoop by the end of the year.
Terrell Owens, the NFL Hall of Famer, is also excited. Owens said, “As everyone knows, throughout my professional career I’ve been in phenomenal shape and extremely conscious about what I put in my body. From Day 1, I was thoroughly impressed by my exploration of PlantFuel and its products. I am excited about my partnership with PlantFuel and delighted to join their team.”