Rapper YG Unveils New Sneaker Line

YG is one of today’s most style-centric rappers and has revealed a line of sneakers. The California-based rap superstar revealed four colorways of The Flame sneakers via his personal Instagram account today, which are from his 4Hunnid label. Three of the looks are dressed predominantly in one hue — red, blue and black — with hits of white throughout. The fourth is mostly white with red detailing. The look is similar to the classic Nike Cortez, which is fitting since the shoe is a West Coast staple. Instead of Swoosh branding, the sneakers feature a logo reminiscent of a flame that extends from the midfoot to the heel. They also feature “The Flame” branding on the tongue.

On the @4hunnid handle, release info for the shoes — although limited — was offered. It stated they’re expected to be available in March 2021.

Although this sneaker line is new, YG is no stranger to the industry. For instance, the rapper collaborated with Bait and Reebok on an all-red Classic Nylon for 2018 NBA All-Star Weekend in Los Angeles. Also, he recorded a song for Adidas in September 2017 with record producer Mike Will Made-It dubbed “Heart of a Lion,” which was inspired by NFL star Von Miller’s work ethic on and off the field. And in January, YG modeled the collaborative line between Puma and The Marathon Clothing for its retail re-release.