The newest offering from the World’s Richest Female musician, Robyn Rihanna Fenty, is a line of monochromatic clothes designed to adapt to growing demands for eco-conscious and cruelty-free fashion by consumers.
Rihanna looks to add another leg to her FENTY fashion empire and to the mega success of her FENTY Beauty cosmetic line. That launched in September 2017 at Sephora, and online at FentyBeauty.com, quickly becoming a viral success. FENTY Beauty racked up a reported $100 million in sales in its first few weeks, propelled by Rihanna’s fame and 71 million Instagram followers. In addition to cosmetics and clothing line, she co-owns Savage X Fenty lingerie line with Los Angeles-based online fashion firm TechStyle Fashion Group.