Rihanna Plans To Open Savage X Fenty Stores In The U.S. In 2022

According to Bloomberg, the beauty and music mogul is planning to bring her Savage X Fenty lingerie line to brick-and-mortar stores sometime in the upcoming year.

“Retail is an important part of our growth strategy. You’ll absolutely see some stores in 2022,” said Christiane Pendarvis, the co-president and chief merchandising and design officer at Savage X Fenty told Bloomberg. “Because fit and comfort are so important, there are just customers who don’t feel comfortable purchasing online.”

Pendarvis said that Savage X Fenty’s new locations “will be our own physical stores. Initially, they all will be in the U.S., but we’re absolutely having conversations around what does that expansion potentially look like in the EU [European Union].”

“Seeing the imprint that she’s had, and the businesses and categories that she’s chosen to build brands in, it indicates there’s opportunity to take what she’s created and her approach probably more broadly across other categories,” Pendarvis said.

Earlier this summer, it was reported that Rihanna’s wealth grew so much that Forbes announced that she was officially a billionaire.