Rob Dyrdek, the MTV-famous celebrity, pro-skater and entrepreneur, and Chris Bernard announce a new investment in the company they co-founded, Mindright, alongside celebrity investors including Joe Jonas, Travis Barker and The Profit’s Marcus Lemonis. Bernard had initially approached the Dyrdek Machine group about another product, but the company was too far along and not something that Dyrdek felt passionate about backing. The story changed when Bernard returned with plans for this nootropic nosh.
Mindright has developed the world’s first good mood focused nutritional platform and their snack bars are built using ingredients to help reduce stress, enhance your mood, and get you back to your happy place.
Bernard’s faith in Dyrdek’s ability to move the business forward has been proven in the evolution of other companies in the Dyrdek’s portfolio. Dyrdek pointed to Outstanding Foods, another investment, which he said had recently closed a $10 million round at a $100 million valuation. Another startup in the portfolio, Momentous, a supplement manufacturer, also closed on a big round recently after raising $5 million in 2019, Dyrdek said.