Serena Williams, Female Founders Fund Invest In Startup HUED That Targets Racial Health Disparities

Health-care startup HUED, founded by entrepreneur Kimberly Wilson, announced that it has raised $1.6 million in seed funding, with investors including Female Founders Fund, Serena Williams’ VC fund Serena Ventures, Black Founders Matter and Gingerbread Capital.

Wilson launched HUED in 2018 after personally receiving improper health care for a fibroid diagnosis in 2017. Her experience of dealing with bias and discrimination in the health-care system, she says, is what compelled her to create a platform like HUED that works to connect Black and Latinx patients with culturally competent health-care providers. She defines “culturally competent” as health-care professionals who “specifically understand the physical, mental and cultural needs” of diverse patients.

“I started this company because of my core belief in the preciousness of Black lives and the desire to protect it,” Wilson tells CNBC Make It about her platform that works to address racial health disparities. “Building a startup as a Black woman in health care is hard, incredibly hard. And, I think that’s why this round announcement is particularly special.”