Serena Williams Joins $4 Billion Blockchain Firm Sorare

Tennis champ and financier Serena Williams is now a board adviser for the $4.3 billion blockchain-based fantasy soccer game Sorare.

Currently, Sorare has IP license deals with 230 men’s soccer clubs and leagues. Expansion plans this year include adding at least two American sports, including women’s sports. Williams’ presence will help on that end.

Williams has her own venture capital firm Serena Ventures, which focuses on early-stage companies, especially Black-owned ventures. Launched in 2014, Serena Ventures has invested in 50+ early-stage start-ups.

“When I’m talking about Serena Ventures, we invest in women, we invest in people of color, that’s our thing,” Williams told Forbes. “68% or 70% of our portfolio are companies founded by women or people of color.”

Serena Ventures has funded multiple crypto companies, including Lolli, an e-commerce site that gives customers rewards in bitcoin for their purchases; Bitski, an NFT marketplace along with hip-hop mogul Jay-Z and VC firm Andreessen Horowitz.

Williams also has a connection to soccer. Women’s soccer club Angel City FC was founded by Serena Williams along with celebrities Natalie Portman, Abby Wambach, Julie Uhrman, and Ohanian, Forbes reported.