Hip-Hop and Houston-born rapper Travis Scott is proving that the business of hip-hop can be lucrative as he prepares to launch another brand to add to his vast empire. The businessman has announced that his latest project, in conjunction with Anheuser-Busch, is an Agave Spiked Seltzer brand named CACTI. The recent Forbes cover star, who is anticipated to make $100 million this year, was inspired by the flavors of tequila and the light and refreshing taste of seltzer when he created CACTI Agave Spiked Seltzer, which is slated to be available in Spring 2021, bringing yet another label to the crowded spiked seltzer market. Anheuser-Busch already sells Bon & Viv, Social Club Seltzer, Natty Light Seltzer and Bud Light Seltzer. Sales of those brands have been a bright spot for the brewer after the pandemic shut down bars and restaurants, which crushed beer sales.
“CACTI is something I’m really proud of and have put a ton of work into. Me and the team really went in, not only on getting the flavor right, but on thousands of creative protos on everything from the actual beverage, to the can concept, to the packaging and how it is presented to the world. We always try to convey a feeling in our products,” Scott said in a statement. “I’m a big fan of tequila so I came at it from that angle, too. I’m really excited to put this out in 2021 and see other people be able to enjoy it.”
CACTI Agave Spiked Seltzer will debut with three flavors: lime, pineapple, and strawberry. The product, which will be available in 12-oz. cans sold in a 9-count variety pack as well as 16 oz. and 25 oz. singles, is brewed in Los Angeles and made with 100% premium blue agave from Mexico.
Scott, for his part, has been riding high on the success of his 2020 promotions since his Fortnite concert deal with video game developer Epic Games set an all-time concurrent views record for the platform with more than 12.3 million viewers. And Scott’s October partnership with McDonald’s on its limited Travis Scott Meal promotion caused some of the burger maker’s locations to run out of supplies.