Kansas City Chiefs and two-time Pro Bowler, Tyreek “Cheetah” Hill is one, if not, the fastest players in the NFL. Last week, the company that he uses for game time gloves, Grip Boost, Inc., announced he is also an investor and brand spokesperson. Hill is taking a stake in the company after endorsing the product since 2019. Financial details of the partnership weren’t disclosed.
In addition to investing in the brand and using Hill’s name and image to promote Grip Boost in the football performance gear category, Hill will also contribute to product development and innovation, recently designing his own signature pair. The “Yellow Peace Football Gloves” feature Grip Boost’s signature grip, derived from crab shells, paired with Hill’s infamous peace sign on the palm of the glove–a trademark move the NFL has fined him for in the past. The custom design allows him to show the “sign” on the palm of the hand as he blows past defenders on the way to a touchdown–this time without being fined. The seemingly harmless gesture has gotten Hill fined on a couple of occasions by the NFL: The league dinged him $10,527 for flashing the peace sign while crossing into the end zone at Denver last season, and he was docked a similar amount for the same offense in a game against the L.A. Rams the year before.
“I’m excited to continue to grow my investments both on and off the field by extending my relationship with Grip Boost and becoming an investor in the company,” said Tyreek Hill. “For the last two years, I’ve worked closely with the Grip Boost to evolve and enhance the product to the long-lasting grip it has today. I stand behind Grip Boost gloves, and I believe, as a Super Bowl champion receiver, that means a lot.”