Underwear Brand EBY Lands Rosario Dawson As Latest Investor

Women’s empowerment & tech apparel company EBY welcomes actress & entrepreneur Rosario Dawson as the brand’s latest investor. In September, EBY announced that they raised $6M in Series A funding, led by Dallas based investment firm Colt Ventures. The brand is pleased to complete their Series A financing with Dawson, joining past investors like venture capitalist firm Azure Capital (which boasts a portfolio that comprises of Native Deodorants, Bouqs and Sleep 8), Robert DiRomualdo (Chairman of Ulta Beauty), Ken Goldman (former CFO of Yahoo), Duncan Neiderauer (former CEO of the New York Stock Exchange) and Venus Williams.

An entrepreneur herself, Rosario Dawson’s commitment to EBY is not her first venture into the lifestyle space – she is also the Co-Founder of female-artisan-produced, CFDA + Lexus Fashion* Initiative-winning fashion brand Studio189. EBY Co-Founder Renata M. Black and Dawson have been friends for years, establishing a resilient bond over their life-long unwavering dedication to the empowerment of women, and being fellow co-owners of Latinx founded businesses. EBY and Studio 189 have also partnered in the past in a product capacity – collaborating on a limited-edition release of special Studio 189 prints on EBY’s signature seamless undies.

“I’ve long admired Renata’s strength as an innovative leader and very much believe in her mission of empowering women through microfinance. I’m excited to now be a part of this brand’s incredible growth and help Renata’s vision come to life.”- Rosario Dawson.

EBY is utilizing the funding to introduce innovative products and adding real value at every touch point of the customer journey – continuing to honor the brand’s foundational mission of the empowerment of women through microfinance, small loans that enable an underprivileged woman to start or grow her own business. In turn, the woman becomes self-sufficient, breaking the cycle of poverty for herself and her children. By the end of 2022, EBY will have empowered 40,000 women and children out of poverty and into impact with close to 2 million dollars in microfinance funding. EBY repositions underwear as a tool for empowerment rather than one of seduction – as represented in their latest marketing campaign, ‘Feels Like This.’ The ‘Feels Like This’ Campaign is a post-pandemic social movement to ‘stop the scroll’ with a breath of emotion. ‘Feels Like This’ presents the sentiment people are scrolling for – encouraging them to embrace their ‘naked’emotions, enabling themselves to be ‘intimate’ again.

“Throughout the years, Rosario and I have been in lock-step with our relentless and unapologetic pursuit of leaving this world better because we were here. What is so special about now, is that our paths have crossed – making us that much stronger and that much more unstoppable. I have had the fortune of calling her a friend, and have witnessed first-hand that she is a ride or die kind of lady. From the roles she plays, to the epic mother and entrepreneur she has become, everything she does has a transformative impact. With EBY it is no different. I am beyond thrilled to have her on side.” – Renata M. Black, Co-Founder